News

Entrepreneur.com: Why Innovation in Hiring Has Become the Need of the Hour

March 14, 2018

By Robbie Dagger – Director, People, Tesco Bengaluru

Without having made any long-term career choices, I fell into recruitment at the start of my working life. I learnt the market, I enjoyed it, and I was pretty good at it. During this time (2004 to 2013) I went onto leading the Recruitment team for the UK’s largest retailer. However, this was also a time when the only major shake-up of the recruitment sector had been LinkedIn, and the introduction of Application Tracking Systems replacing disjointed Excel reports. Four years on, and with a broader career in HR Business Partnering, I stepped back into the recruitment space to build a major Technology campaign. This was my comfort zone and a place I thought I could offer real value. However, things have moved on. The game has changed at a pace I would not have predicted. These are my observations.

Changing Dynamics of Recruitment

The skills required in the workplace are changing, and the classic hiring methods do not go far enough to target the new age workforce. Recruitment is no longer the role of the lone consultant, interspersed with hiring manager involvement. It is a business-wide activity. Social channels have already given people and organisations insight, connections and choices that were previously hard to come by. It’s changed how businesses and individuals interact with each other. Now add the inescapable pair of data and analytics into the hiring process, and Recruitment went and got really interesting. Recruitment needs to be treated like any other product being developed, and the hiring manager needs to be right in the epicentre of it.

The Perfect Campaign

There isn’t a perfect formula in this world of short supply and high demand. Even the basics can be hard to master. In starting to build a campaign, I appreciated the innovative methods multiple organisations have used to spark interest and attract the employees of rivals. Pavement graffiti, ‘interview’ escape rooms and million dollar competitions where no longer isolated to Silicon Valley. Behind the buzz of the campaign, the message has to be right. Colleague and customer experience matters more than ever. What is said about working or interacting with an organisation is heard louder than any marketing campaign. This is not in any way a dismissal of recruitment advertising, but you cannot advertise for ‘rock star’ employees, if the real experience is more likened to the life of a roadie. Colleagues and customers need to be your advocates. They need to talk regularly about what you do, and what they do. It’s a long game – it needs to be real, and unlikely to be controlled. The recruitment advertising should not be determined by the recruiter, but considered with the same organisation focus as the master marketing strategy.

Hiring has never been easy of course (even if your colleagues and customers are in love with you). The task of creating the job description that will simultaneously attract the perfect candidate and discount the remaining wannabes has eluded most. However, it’s here in the aspects of the process that can be controlled, that technology begins to lend a hand. Today, organisations are able to use machine learning to analyse a job description against a target audience and consider its likely success rate. Moreover, to compare and reach out to potential candidates (based on digital footprint as opposed to only an experience profile), requesting them to apply for the position. The laborious task of cold calling is not desirable for either the recruiter (who has more to offer than sales skills), nor the targeted candidate. Relevant jobs for relevant candidates is beneficial to both sides. If machine learning leads to the end of the cold call, it does not mean the end of human interaction at the application stage. The expectation of the recruiter to be able to explore the motivations of the candidate and explain some of the more technical elements of the role is heightened in a war for talent.

The use of machine learning is more than just jobs and skills matching. This is also a story of opportunity. Never before has there been such awareness of the biases that exist in both the content and the channels used to advertise positions. Tools are now available to employers who are looking for help to spot the unconscious bias in their approach, and reach out to a more diverse crowd than they have traditionally targeted.

Engaging Your Target Audience

Reaching and engaging your target audience, is only part of the hiring process. Making a decision, and then establishing whether you have made the right one is equally challenging. Here again, data tools and workforce models can expand recruiting metrics to longer-term metrics, helping to measure tenure, performance, retention and support workforce management. Through these tools, organisations can engage in the iterative process of Recruitment as a Product – learning and developing the end-to-end candidate to colleague experience. These tools are also the friends of the recruiter: supporting simplification and efficiency of the process; as well as providing the data from which the value of a successful hire can be established.

This is an exciting time to be working in recruitment. It is a time for organisations and individual recruiters to pause and re-imagine their approach. The tools of change are here right now. Disregard them, and businesses risk being slow and narrow in their search for talent.

You May also like...

Great Customer Offer – The Economic Times

Big Data Analytics -Taking a Deeper Dive, Financial Express

“Is internal comms about to get interesting?”, PR Moments

Training Gen-Y employees to be leaders by Nick Williams, Human Capital

Madhu Menon – CFO, Tesco HSC Participates In Bloomberg India CFO Summit 2014

We are investing more in tech as digital property is the way forward: Tesco CIO, the Economic Times

Company Encourages Employees to Go Green, The New Indian Express

Business Women Get More Opportunity, DNA

In Pursuit Of Happiness_The Hindu Business Line

The Future of Big Data in Retail, Images Retail

Garden away those corporate woes – Bangalore Mirror

Hackathons Morph Into Recruiting Vehicle, The Hindu

Tesco HSC Steps to Clean Karunashraya Lake, Bangalore | CSR Vision

Is Diversity Your Company’s Most Resounding Mantra? by Anju Sethi, Head, Learning and Development, Tesco HSC | CXOtoday.com

Oh Baby! Why women can’t break the IT ceiling | Bangalore Mirror

Decade-old Tesco captive still strong, Business Standard

Glen Attewell Interviewed On NASSCOM Website’s Face 2 Face Column

IndiaCSR: Tesco HSC Launches Sustainability Initiatives For Greener Future

OUR AIM TO PLANT TREES

Plan to protect dwindling wetlands of Bengaluru

NEW LIFE TO PLANTS IN PARK: Eenadu

In Retail, Domain-specific Skills Must For Effective Customer Servicing – TimesJobs.Com

Cos Now Hire Storytellers to Mentor Staff – The Economic Times

Training The Managers, The Tesco Way – HR Katha

Every Bit Counts – Human Capital

Lay The Foundation of IT With Agile Technology – CIO Review

For Children Of Migrant Worker – Bangalore Mirror

When change is the only constant – Times Ascent

Staying power of the new workplace

From Nottingham To Whitefield, Metro Life – Deccan Herald, October 5, 2015

Tesco HSC Announces Corporate Name Change to Tesco Bengaluru

From Seeing The Dawn Of Windows To Being The Director Of Technology For Tesco, Bengaluru, Vidya Laxman’s Journey – YourStory.com

Expat’s Diary: For Tesco Bengaluru’s HR-Head, ‘Passion’ And ‘Relationship’ Hold The Key To Indian Work Culture: HR Katha

Boss’s Day: Be a leader, not a ‘boss’ – Timesjobs.com

Gender Diversity’s Good, But Where Is It? – CXO Today

5 Ways To Appreciate An Employee – The Economic Times

Technology Consulting – What Does the Future Hold? – Consultants Review

Tesco Bengaluru Partners With Lithium Urban Technologies to offer a pioneering and emission-free transportation experience for its employees

Tesco Bengaluru Partners with Lithium Urban Technologies to offer emission-free transportation employees: India CSR

Eco-friendly Cars: Samyuktha Karnataka

Emission-free Transportation : Eenadu

Tesco, Lithium Urban Joins Hands: Deccan Herald

Tesco Bengaluru opts for green transportation with Lithium: The Times of India

Need to Reassess Traditional Approaches: People Matters

Marathon Mania: The Economic Times

Women techies log on to trendy, soft wear – Bangalore Mirror

How Retail Giant Tesco Handled The e-comm Onslaught – The Hindu BusinessLine

Investment In People Makes Good Sense: CXOToday

Deck the halls – Deccan Herald

Seminar on M-commerce Held – The New Indian Express

Staying power of the new workplace

Looking inside contemporary application architecture – Silicon India

Employee Volunteering is a key element in Tesco’s CSR efforts

Press Release: Tesco Bengaluru Wins Best Practice in Data Analysis Strategy Award

Tesco keen to work with Indian start-up ecosystem – Business Standard

TechGig: Women Achievers: It is important for women in technology to be seen, heard and leave an impact, says Tesco Bengaluru tech director Vidya Laxman

New Indian Express: Women Had a Blast

Bangalore Mirror: City Team Feeding UK’s Hungry

Economic Times: Whitefield Builds a Kingdom of Its Own

Hindustan Times: Want the job? Here’s why you should ditch the professionally-written CV

IndiaCSR: Tesco Bengaluru celebrates World Environment Day

Silicon India: Making Your Organization the Best Workplace

Company CSR: Tesco Bengaluru Supports Sankara Eye Hospital To Enable 430 Free Eye Surgeries

CSR India: Tesco Bengaluru supports Sankara Eye Hospital to enable 430 free eye surgeries

Tesco Bengaluru Plants 6500 Saplings Together with Local Communities to Increase City’s Green Cover

Prajavani: Tesco’s Tree Plantation Drive

TimesJobs.com: A Fresher’s Guide to The Technology Industry

Press Release: Tesco Bengaluru hosts Technology Day – Ignite 2016

Tesco Bengaluru bets on agile market push

Tesco Bengaluru installs e-toilets in Whitefield

Tesco Bengaluru Extends Maternity Leave to 22 Weeks

Forbes: Big Data At Tesco: Real Time Analytics At The UK Grocery Retail Giant

Human Capital: Technology At The Very Helm!

CSR Mart: Eco-friendly Transportation for Colleagues

Mint: Lithium Urban Tech paves the way for EV revolution in India’s cab market

ETRetail: Dev-ops adoption in retail in India

Human Capital: Creation of Measurable Goals

Press Release: Tesco Bengaluru renews its commitment to serving Tesco shoppers and colleagues at dedicated shared service centre

Outlook Business: Ride to rejuvenate

Be Grateful, Positive And Strong Urges Deepa Malik at 2017 IWD Event

ET CIO: Tesco Labs has up to 50 projects on the go at any one time: Tesco Bengaluru’s Priyadarsanie Ramasubramanian

Deccan Herald: Keeping a close watch

Deccan Chronicle: Corporate sector leads way in implementing new maternity bill

The Statesman: Path of progress

YourStory: Tesco’s Glen Attewell: ‘My father was a weaver, mother worked in textiles, they pushed me to succeed’

Press Release: Tesco Bengaluru appoints Sumit Mitra as CEO

ET Retail: Retail supply chain planning and optimization

Financial Express: Maternity Benefit Bill, 2016: From Anand Mahindra to TeamLease and Paypal: Will this hurt employment of more women? Here’s what they said!

World HR Dairy: Maternity Benefit (Amendment) Bill, 2016 increases paid Maternity Leave to 26 weeks in India | Major Highlights and Industry Reaction

TheDrum: Apple, Google, Lego, Tesco and BMW top UK’s most loved brands on social media

Economic Times: Bye-bye corner office: It’s one team, one space

Press Release: Tesco Bengaluru reinforces commitment to sustainable practices through World Environment Day activities

Business World: We Go Beyond The Mandated 2% For CSR: Aniisu Verghese, Tesco

Economic Times: Here is how companies are learning from millennials’ mistakes

Deccan Herald: Rise of AI redefining retail

Financial Express: Tesco Bengaluru CEO Sumit Mitra: We believe in driving a culture of innovation

Economic Times: 5 ways to delegate decision making

The Economic Times: To bridge gender gap, companies going big on innovation

Dr. Sumit Mitra wins ‘CEO of the Year’ at the Future Leaders Summit and Award 2018

Tesco in Bengaluru collaborates with Indian Institute of Science for a technology fellowship programme

Tesco Leaders at NASSCOM Product Conclave 2018

Securing mobile apps – Preventing MiM attack

Bengaluru goes from technology capital to talent hub as e-tailers hunt for IT skills

Tesco establishes a Business Services Centre in Budapest to serve its Central European operations

How to make an organisation an awesome place to work

We are a Great Place To Work® certified organisation.

Applied data scientists – A natural evolution for software engineers?

Tesco Business Services – UK Receives Process Improvement Award at the Engage 19

Tesco establishes a Business Services Centre in Budapest to serve its Central European operations

Tesco collaborates with NASSCOM Foundation to set up its first Nook in Bengaluru

Tesco, Nasscom to improve employability

My First Job: Sumit Mitra,CEO, Tesco Global Business Services

Read interview of Sumit Mitra; he is CEO of TESCO Global Business Services

Shiva Chinnasamy of Tesco on the evolving role of a technology leader

Top 5 Key Skills A Good Data Scientist Should Have

Bengaluru is central to how we run Tesco, says CEO Dave Lewis

Dr. Sumit Mitra – CEO, Tesco Business Services & Tesco Bengaluru is now on Confederation of British Industry (CBI) advisory board for India

NASSCOM Leader Talk: Interview with Dr. Sumit Mitra, CEO – Tesco Business Services & Tesco Bengaluru

Business Today: Tesco Bengaluru Helps Over 320 Underprivileged Youth Stand Tall Through Life Skills and Vocational Training and Job Placements.

TimesJobs.com: Leader’s talk: Sumit Mitra, CEO, Tesco Business Services

Economic Times: Develop The Habit of Collaboration

Entrepreneur India: Make Your Employees Feel Like the Founder

Tesco announces launch of community-based clean water programme in rural Bengaluru

Entrepreneur.com: Why Innovation in Hiring Has Become the Need of the Hour

Dr. Sumit Mitra wins ‘CEO of the Year’ at the Future Leaders Summit and Award 2018

Tesco Bengaluru appoints Sumit Mitra as CEO

Tesco Bengaluru reinforces commitment to sustainable practices through World Environment Day activities

Tesco Bengaluru renews its commitment to serving Tesco shoppers and colleagues at dedicated shared service centre

Tesco Bengaluru hosts Technology Day – Ignite 2016

Tesco Bengaluru Wins Best Practice in Data Analysis Strategy Award

Tesco HSC Announces Corporate Name Change to Tesco Bengaluru

Economic Times: Companies go liberal in giving time off to new dads

Analytics India: How Tesco Bengaluru Is Working On Using AI, VR And 3D Modelling In Retail Industry

Tesco Bengaluru Participates in Women – Only Hackathon

Dr. Sumit Mitra wins ‘CEO of the Year’ at the Future Leaders Summit and Award 2018

Tesco Bengaluru inaugurates first community career development Centre in partnerhsip with NASSCOM Foundation

Delivering The Most Compelling Offer For Customers

Tesco Business Services is recognised as one of the top 20 Most Admired Shared Services Organisations in the World by SSON

Waste food to Plant Wealth: Tesco helps farmers with compost

Sustainability Practices at Tesco

Business services of the future: More digital, more intelligent

How Bengaluru kept UK’s Tesco retail ops going during Covid-19

Vidya Laxman, Director, Tesco Technology: A bag full of opportunities will soon overflow with AI

Refuelling India’s Tech Economy

Top skills companies will look for in the post COVID era

How Analytics Is Shaping The Retail Industry In India

BCP PlayBook: Tesco put people at the heart of its COVID-19 resilience plan

Staying power of the new workplace

Tesco Business Services receives four awards at the ‘Impact Annual Awards Asia 2020’ organized by Shared Services & Outsourcing Network (SSON)

Tesco Bengaluru appoints Ramamoorthy Rajagopal as Finance Director

Tesco Bengaluru Appoints Nimmi Sebastian as Head of Communication & CSR