News
March 14, 2018
By Robbie Dagger – Director, People, Tesco Bengaluru
Without having made any long-term career choices, I fell into recruitment at the start of my working life. I learnt the market, I enjoyed it, and I was pretty good at it. During this time (2004 to 2013) I went onto leading the Recruitment team for the UK’s largest retailer. However, this was also a time when the only major shake-up of the recruitment sector had been LinkedIn, and the introduction of Application Tracking Systems replacing disjointed Excel reports. Four years on, and with a broader career in HR Business Partnering, I stepped back into the recruitment space to build a major Technology campaign. This was my comfort zone and a place I thought I could offer real value. However, things have moved on. The game has changed at a pace I would not have predicted. These are my observations.
Changing Dynamics of Recruitment
The skills required in the workplace are changing, and the classic hiring methods do not go far enough to target the new age workforce. Recruitment is no longer the role of the lone consultant, interspersed with hiring manager involvement. It is a business-wide activity. Social channels have already given people and organisations insight, connections and choices that were previously hard to come by. It’s changed how businesses and individuals interact with each other. Now add the inescapable pair of data and analytics into the hiring process, and Recruitment went and got really interesting. Recruitment needs to be treated like any other product being developed, and the hiring manager needs to be right in the epicentre of it.
The Perfect Campaign
There isn’t a perfect formula in this world of short supply and high demand. Even the basics can be hard to master. In starting to build a campaign, I appreciated the innovative methods multiple organisations have used to spark interest and attract the employees of rivals. Pavement graffiti, ‘interview’ escape rooms and million dollar competitions where no longer isolated to Silicon Valley. Behind the buzz of the campaign, the message has to be right. Colleague and customer experience matters more than ever. What is said about working or interacting with an organisation is heard louder than any marketing campaign. This is not in any way a dismissal of recruitment advertising, but you cannot advertise for ‘rock star’ employees, if the real experience is more likened to the life of a roadie. Colleagues and customers need to be your advocates. They need to talk regularly about what you do, and what they do. It’s a long game – it needs to be real, and unlikely to be controlled. The recruitment advertising should not be determined by the recruiter, but considered with the same organisation focus as the master marketing strategy.
Hiring has never been easy of course (even if your colleagues and customers are in love with you). The task of creating the job description that will simultaneously attract the perfect candidate and discount the remaining wannabes has eluded most. However, it’s here in the aspects of the process that can be controlled, that technology begins to lend a hand. Today, organisations are able to use machine learning to analyse a job description against a target audience and consider its likely success rate. Moreover, to compare and reach out to potential candidates (based on digital footprint as opposed to only an experience profile), requesting them to apply for the position. The laborious task of cold calling is not desirable for either the recruiter (who has more to offer than sales skills), nor the targeted candidate. Relevant jobs for relevant candidates is beneficial to both sides. If machine learning leads to the end of the cold call, it does not mean the end of human interaction at the application stage. The expectation of the recruiter to be able to explore the motivations of the candidate and explain some of the more technical elements of the role is heightened in a war for talent.
The use of machine learning is more than just jobs and skills matching. This is also a story of opportunity. Never before has there been such awareness of the biases that exist in both the content and the channels used to advertise positions. Tools are now available to employers who are looking for help to spot the unconscious bias in their approach, and reach out to a more diverse crowd than they have traditionally targeted.
Engaging Your Target Audience
Reaching and engaging your target audience, is only part of the hiring process. Making a decision, and then establishing whether you have made the right one is equally challenging. Here again, data tools and workforce models can expand recruiting metrics to longer-term metrics, helping to measure tenure, performance, retention and support workforce management. Through these tools, organisations can engage in the iterative process of Recruitment as a Product – learning and developing the end-to-end candidate to colleague experience. These tools are also the friends of the recruiter: supporting simplification and efficiency of the process; as well as providing the data from which the value of a successful hire can be established.
This is an exciting time to be working in recruitment. It is a time for organisations and individual recruiters to pause and re-imagine their approach. The tools of change are here right now. Disregard them, and businesses risk being slow and narrow in their search for talent.
Great Customer Offer – The Economic Times
Big Data Analytics -Taking a Deeper Dive, Financial Express
“Is internal comms about to get interesting?”, PR Moments
Training Gen-Y employees to be leaders by Nick Williams, Human Capital
Madhu Menon – CFO, Tesco HSC Participates In Bloomberg India CFO Summit 2014
We are investing more in tech as digital property is the way forward: Tesco CIO, the Economic Times
Company Encourages Employees to Go Green, The New Indian Express
Business Women Get More Opportunity, DNA
In Pursuit Of Happiness_The Hindu Business Line
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Hackathons Morph Into Recruiting Vehicle, The Hindu
Tesco HSC Steps to Clean Karunashraya Lake, Bangalore | CSR Vision
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Decade-old Tesco captive still strong, Business Standard
Glen Attewell Interviewed On NASSCOM Website’s Face 2 Face Column
IndiaCSR: Tesco HSC Launches Sustainability Initiatives For Greener Future
OUR AIM TO PLANT TREES
Plan to protect dwindling wetlands of Bengaluru
NEW LIFE TO PLANTS IN PARK: Eenadu
In Retail, Domain-specific Skills Must For Effective Customer Servicing – TimesJobs.Com
Cos Now Hire Storytellers to Mentor Staff – The Economic Times
Training The Managers, The Tesco Way – HR Katha
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Tesco HSC Announces Corporate Name Change to Tesco Bengaluru
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Gender Diversity’s Good, But Where Is It? – CXO Today
5 Ways To Appreciate An Employee – The Economic Times
Technology Consulting – What Does the Future Hold? – Consultants Review
Tesco Bengaluru Partners With Lithium Urban Technologies to offer a pioneering and emission-free transportation experience for its employees
Tesco Bengaluru Partners with Lithium Urban Technologies to offer emission-free transportation employees: India CSR
Eco-friendly Cars: Samyuktha Karnataka
Emission-free Transportation : Eenadu
Tesco, Lithium Urban Joins Hands: Deccan Herald
Tesco Bengaluru opts for green transportation with Lithium: The Times of India
Need to Reassess Traditional Approaches: People Matters
Marathon Mania: The Economic Times
Women techies log on to trendy, soft wear – Bangalore Mirror
How Retail Giant Tesco Handled The e-comm Onslaught – The Hindu BusinessLine
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Deck the halls – Deccan Herald
Seminar on M-commerce Held – The New Indian Express
Looking inside contemporary application architecture – Silicon India
Employee Volunteering is a key element in Tesco’s CSR efforts
Press Release: Tesco Bengaluru Wins Best Practice in Data Analysis Strategy Award
Tesco keen to work with Indian start-up ecosystem – Business Standard
TechGig: Women Achievers: It is important for women in technology to be seen, heard and leave an impact, says Tesco Bengaluru tech director Vidya Laxman
New Indian Express: Women Had a Blast
Bangalore Mirror: City Team Feeding UK’s Hungry
Economic Times: Whitefield Builds a Kingdom of Its Own
Hindustan Times: Want the job? Here’s why you should ditch the professionally-written CV
IndiaCSR: Tesco Bengaluru celebrates World Environment Day
Silicon India: Making Your Organization the Best Workplace
Company CSR: Tesco Bengaluru Supports Sankara Eye Hospital To Enable 430 Free Eye Surgeries
CSR India: Tesco Bengaluru supports Sankara Eye Hospital to enable 430 free eye surgeries
Tesco Bengaluru Plants 6500 Saplings Together with Local Communities to Increase City’s Green Cover
Prajavani: Tesco’s Tree Plantation Drive
TimesJobs.com: A Fresher’s Guide to The Technology Industry
Press Release: Tesco Bengaluru hosts Technology Day – Ignite 2016
Tesco Bengaluru bets on agile market push
Tesco Bengaluru installs e-toilets in Whitefield
Tesco Bengaluru Extends Maternity Leave to 22 Weeks
Forbes: Big Data At Tesco: Real Time Analytics At The UK Grocery Retail Giant
Human Capital: Technology At The Very Helm!
CSR Mart: Eco-friendly Transportation for Colleagues
Mint: Lithium Urban Tech paves the way for EV revolution in India’s cab market
ETRetail: Dev-ops adoption in retail in India
Human Capital: Creation of Measurable Goals
Press Release: Tesco Bengaluru renews its commitment to serving Tesco shoppers and colleagues at dedicated shared service centre
Outlook Business: Ride to rejuvenate
Be Grateful, Positive And Strong Urges Deepa Malik at 2017 IWD Event
ET CIO: Tesco Labs has up to 50 projects on the go at any one time: Tesco Bengaluru’s Priyadarsanie Ramasubramanian
Deccan Herald: Keeping a close watch
Deccan Chronicle: Corporate sector leads way in implementing new maternity bill
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Press Release: Tesco Bengaluru appoints Sumit Mitra as CEO
ET Retail: Retail supply chain planning and optimization
Financial Express: Maternity Benefit Bill, 2016: From Anand Mahindra to TeamLease and Paypal: Will this hurt employment of more women? Here’s what they said!
World HR Dairy: Maternity Benefit (Amendment) Bill, 2016 increases paid Maternity Leave to 26 weeks in India | Major Highlights and Industry Reaction
TheDrum: Apple, Google, Lego, Tesco and BMW top UK’s most loved brands on social media
Economic Times: Bye-bye corner office: It’s one team, one space
Press Release: Tesco Bengaluru reinforces commitment to sustainable practices through World Environment Day activities
Business World: We Go Beyond The Mandated 2% For CSR: Aniisu Verghese, Tesco
Economic Times: Here is how companies are learning from millennials’ mistakes
Deccan Herald: Rise of AI redefining retail
Financial Express: Tesco Bengaluru CEO Sumit Mitra: We believe in driving a culture of innovation
Economic Times: 5 ways to delegate decision making
The Economic Times: To bridge gender gap, companies going big on innovation
Dr. Sumit Mitra wins ‘CEO of the Year’ at the Future Leaders Summit and Award 2018
Tesco in Bengaluru collaborates with Indian Institute of Science for a technology fellowship programme
Tesco Leaders at NASSCOM Product Conclave 2018
Securing mobile apps – Preventing MiM attack
Bengaluru goes from technology capital to talent hub as e-tailers hunt for IT skills
Tesco establishes a Business Services Centre in Budapest to serve its Central European operations
How to make an organisation an awesome place to work
We are a Great Place To Work® certified organisation.
Applied data scientists – A natural evolution for software engineers?
Tesco Business Services – UK Receives Process Improvement Award at the Engage 19
Tesco collaborates with NASSCOM Foundation to set up its first Nook in Bengaluru
Tesco, Nasscom to improve employability
My First Job: Sumit Mitra,CEO, Tesco Global Business Services
Read interview of Sumit Mitra; he is CEO of TESCO Global Business Services
Shiva Chinnasamy of Tesco on the evolving role of a technology leader
Top 5 Key Skills A Good Data Scientist Should Have
Bengaluru is central to how we run Tesco, says CEO Dave Lewis
Dr. Sumit Mitra – CEO, Tesco Business Services & Tesco Bengaluru is now on Confederation of British Industry (CBI) advisory board for India
NASSCOM Leader Talk: Interview with Dr. Sumit Mitra, CEO – Tesco Business Services & Tesco Bengaluru
Business Today: Tesco Bengaluru Helps Over 320 Underprivileged Youth Stand Tall Through Life Skills and Vocational Training and Job Placements.
TimesJobs.com: Leader’s talk: Sumit Mitra, CEO, Tesco Business Services
Economic Times: Develop The Habit of Collaboration
Entrepreneur India: Make Your Employees Feel Like the Founder
Tesco announces launch of community-based clean water programme in rural Bengaluru
Entrepreneur.com: Why Innovation in Hiring Has Become the Need of the Hour
Tesco Bengaluru appoints Sumit Mitra as CEO
Tesco Bengaluru reinforces commitment to sustainable practices through World Environment Day activities
Tesco Bengaluru renews its commitment to serving Tesco shoppers and colleagues at dedicated shared service centre
Tesco Bengaluru hosts Technology Day – Ignite 2016
Tesco Bengaluru Wins Best Practice in Data Analysis Strategy Award
Economic Times: Companies go liberal in giving time off to new dads
Analytics India: How Tesco Bengaluru Is Working On Using AI, VR And 3D Modelling In Retail Industry
Tesco Bengaluru Participates in Women – Only Hackathon
Tesco Bengaluru inaugurates first community career development Centre in partnerhsip with NASSCOM Foundation
Delivering The Most Compelling Offer For Customers
Tesco Business Services is recognised as one of the top 20 Most Admired Shared Services Organisations in the World by SSON
Waste food to Plant Wealth: Tesco helps farmers with compost
Sustainability Practices at Tesco
Business services of the future: More digital, more intelligent
How Bengaluru kept UK’s Tesco retail ops going during Covid-19
Vidya Laxman, Director, Tesco Technology: A bag full of opportunities will soon overflow with AI
Refuelling India’s Tech Economy
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How Analytics Is Shaping The Retail Industry In India
BCP PlayBook: Tesco put people at the heart of its COVID-19 resilience plan
Tesco Business Services receives four awards at the ‘Impact Annual Awards Asia 2020’ organized by Shared Services & Outsourcing Network (SSON)
Tesco Bengaluru appoints Ramamoorthy Rajagopal as Finance Director
Tesco Bengaluru Appoints Nimmi Sebastian as Head of Communication & CSR
Despite Covid, Bangalore helps Tesco engineer a success story: An Economic Times Coverage
How analytics helped Tesco improve its customer satisfaction amid Covid: An Economic Times Coverage
Three years in a row, Tesco Business Services recognised as one of the Top 20 Most Admired Shared Services Organizations in the World by SSON
Tesco has moved from being service-led to an engineering-based firm: CEO
Data insights helped boost revenues for these three large corporates
How Tesco Bengaluru transformed Tesco’s retail experience in UK
Women at the new workplace: WFH to Hybrid models – post-pandemic world to witness radical reforms